We have run technical briefings since 2018, initially as a way of answering the same client question more than once. The format has not changed much: a working engineer or practice lead presents for thirty to forty minutes on something they have recently built or fixed, and then takes questions for as long as people keep asking them. There is no product pitch, no partner sponsorship slot and no queue of vendors at the door.
Sessions run in three shapes. Webinars are online, sixty minutes, and recorded so that anyone who cannot attend live can request the recording afterwards. Workshops are half-day, hands-on and capped at twenty-four places so that everyone gets time at a keyboard. Breakfast briefings are ninety minutes in person, aimed at directors and permanent secretaries, and deliberately kept small enough for a real discussion around one table.
Attendance is free. Our reason for running them is straightforward: the questions people ask in the room tell us what the market is actually struggling with, and that shapes both our research programme and our service design. Several of our whitepapers began as a question from the floor that we could not answer well enough on the day.